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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Following Up on Fallacies about Getting Free Stuff ?Free stuff? ? the mere whisper of the words is often enough to make many people throw common sense out the window and head for the free goods like a missile to a target. And then there are those people whose eyes glaze over when they hear those words, because they can?t believe anything worth having can actually be free. The truth about free stuff is really somewhere in the middle. Yes, you can really and truly cash in on many freebie deals for things that you want to have, but a healthy sense of cynicism about free gear is also useful. Here are some of the important things to keep in mind about free stuff. The first myth you should throw out the window is that nothing good comes for free. The fact of the matter is that the price tag on a good doesn?t always match up to the quality, and there are many great free things out there. Case in point: music. Sure, everyone has heard the scare stories about file sharing online, and maybe some big record labels will come after you if you focus on their artists. Dig a little below the surface, however, and you can find a whole new world of really great bands that are more than happy for you to listen to their music over and over again. The same goes for free software. People on the cutting edge of technology who have a passion for creating new and efficient applications often develop open source code software. They?re doing it for the love of it, and they often have more talent than any ten suit-and-tie tech guys trying to hock their latest product for a mega profit margin. Here is where the reality part comes in, however. Yes, you can find wonderful things that are completely free ? but yes, you can also find a lot of free things that aren?t worth your time at all and in some cases can cause you a lot of trouble. The net is a great place to fall victim to a ?free stuff? scam, but you can also sometimes come across these scams in the mail as well. If something is free, but requires you to give your credit card number or bank details, run the other way. Another myth people have about free stuff, especially free stuff on the internet, is that when you try to cash in, the only free stuff you will be getting is an inbox full of more spam than you can handle. The truth about this is, well, that is can certainly be true. Many companies give away free things in exchange for your email address, so they can try to hit you up to purchase things in the future. What makes this a myth, however, is that it can be avoided. If you don?t want to choke on an inbox of spam, and who could blame you, set up a special (free) email account that you will use exclusively for freebie hunting. You?ll have the best of both worlds. The last myth about free stuff involves the ?catch? people are always looking for. Often, for free stuff, the catch is a bit of junk mail or email or the fact that you have to submit to a time consuming survey. Sometimes, the catch is that if you get free stuff through a trial offer, if you don?t cancel it, it keeps coming, and this time you have to pay. The truth about these catches is, however, that the catch is in the eye of the beholder. These things don?t make products any less free; so don?t write off every free offer offhand. You might just find a catch you can live with to get a great free product you really want. Got an Offer? How to Evaluate the Company to Ensure It?s the Right Move Being offered a new job is always a great feeling. No matter what type of job it is, the fact that the employer wants you is very satisfying. The inclination to put in your two-week notice and start packing up your desk can be exhilarating. However, be sure that you know what you are getting into before you plunge into a new job. The terms of a job offer should be written out in black and white, literally. Whenever a company offers a job to someone, there should be literature about the position to read. When the offer is made, be sure to spend some time reading over the literature and finding out exactly what the terms and conditions of the job are. Salary, benefits and the terms of employment should all be very clear before you accept the offer. Be sure that you read the fine print. This is especially true from sales jobs. That advertised rate of pay might be what you make with commission. Without the commission you may not have a salary at all. This could be a major issue if your sales do not go well. Salary is one of the most important things to find out about before you take a job. Make sure that what they are offering as base pay is enough for you to live comfortably on. Bonuses can sound really great when employers discuss them with you. However, what you have to do to earn the bonuses may be very difficult. Thus making the bonuses obsolete the majority of the time. Restaurant management is a career path where many times your bonuses are based on the success of your particular restaurant. Not you yourself. That means that when the restaurant is not doing well, there will be no bonuses. The hours you will be working is another issue you will want to tackle before you take the job. Find out exactly what you are expected to work. This could be tricky with salaried positions. Find out what the average amount of hours is that employees spend on the job. Will there be travel? Many jobs post this in their advertisements but others are not so forthcoming with this information. Living out of a suitcase can be ideal for some but if you are not looking forward to having a relationship with your spouse strictly through cell phones and e-mails, you better inquire. If you are not open to travel be sure to find out if travel could be included in your position. The environment at the office could be hard to gauge. However, if you go to an interview and are not greeted in the lobby or see a few scowling employees, chances are, the office environment is a bit hostile. This is a major thing to consider when taking a job. Is the management hiring new personnel in order to replace the existing personnel? If they are, why does the existing personnel need to be replaced? Try to feel out the environment of the office when you are waiting for your interviews to take place. What will your job entail? Will there be times that you are expected to do things that go against your better judgment? Will you be surrounded by a corporate mentality that is concerned only with numbers? Are you going to be able to put your reservations aside and carry out the job that needs to be done? If a job offer is made immediately, you may want to be leery of this position. Try to find out about the turnover rate of this position. There may be a reason why the employer is so ready to offer you the job. |